Built by one person who actually cares if it works
Thinking ForWord builds AI assistants for UK organisations — trained on your content, answering in your voice, supported by a real person.
I started Thinking ForWord because I saw the same problem everywhere: organisations drowning in repetitive questions. Reception desks answering the same thing ten times a day. HR inboxes full of queries that are already answered in the handbook. Websites where visitors leave without finding what they need.
I build AI assistants that fix this. Not generic chatbots with your logo slapped on — purpose-built assistants trained only on your approved content, so they answer like someone who actually works there.
When you work with me, you work with me. I build it, I deploy it, I support it. No ticket queues. No offshore teams. Just someone who cares that it works.
What we build
Four products, one goal: stop your people wasting time on questions that already have answers.
Website AI Assistant
A 24/7 chatbot on your website that answers visitor questions, captures leads, and guides people to the right place.
Staff Knowledge Hub
An internal AI that gives your team instant answers about policies, procedures, and HR questions — with citations.
Learning Platform
AI-powered training with modules, quizzes, "Ask the Instructor", and progress tracking.
Industry Solutions
Bespoke AI for estate agents, solicitors, dental practices, accountants, and more.
How we're different
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Transparency
We're honest about what AI can and can't do. No inflated claims, no buzzwords — just clear solutions that work. We don't claim certifications we don't hold.
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Privacy First
GDPR-conscious by design. No chat data stored unless you opt in. No data used for AI model training. Your content stays yours. Built on enterprise-grade cloud infrastructure with strict data handling agreements.
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Founder-Led
You're not buying from a faceless platform. Colin builds, deploys, and supports every assistant personally. When something needs fixing, it gets fixed — by the person who built it.
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UK-Based
Documents hosted in the UK. Support from the UK. A founder who understands UK compliance needs, charity governance, and public sector procurement.
In the real world
One Website
Philanthropy Impact
A UK charity using five separate AI assistants across their website — each trained on a specific part of their business. Magazine content, YouTube library, membership queries, giving guides, and donor-advised funds. Each in its own closed ecosystem, answering only from approved content.
Want to see what it looks like with your content?
Book a 15-minute call. I'll pull up your website live on the call and show you exactly how an AI assistant would work for your organisation. No commitment, no credit card, no sales pitch.
Book a 15-Min Call