★★★★★
"It streamlines my workload, offers instant insights, and saves hours — boosting our team's efficiency and client response time."
S
Susan
Senior Advocacy Professional
GDPR-Conscious · UK-Based · Founder-Led
Stop answering the same questions. Your AI handles it.
Website visitors, staff, learners — they all ask the same things. We build AI assistants trained on your content that answer them right, 24/7, so your team can focus on work that actually matters.
75%
Fewer Repetitive
Queries
Queries
<7 days
From First Call
To Live
To Live
24/7
Always Working
Never Calls In Sick
Never Calls In Sick
Your receptionist answers the same five questions every morning.
Your HR inbox is 60% policy queries with answers already in the handbook.
Your website visitors leave without finding what they need.
We fix that.
AI assistants trained on your content. Answering in your voice. Running in the UK.Our Solutions
Four ways we help
your organisation
01
Website AI Assistant
Your website works at 2am. A 24/7 chatbot trained on your pages and PDFs — answering visitor questions, capturing leads, and guiding people to the right place. Without going off-script. Without calling in sick.
02
Staff Knowledge Hub
Stop being your team's search engine. An internal AI that gives instant answers about policies, procedures, and HR questions — with citations from your approved documents, so they trust it and you get your morning back.
03
Learning Platform
Training that doesn't put people to sleep. AI-powered modules with quizzes, "Ask the Instructor", and progress tracking — built for onboarding, compliance, and professional development that actually sticks.
04
Industry Solutions New
Your industry has its own language. We build AI assistants that speak it — for estate agents, solicitors, dental practices, accountants, and more. Your data, your workflows, your questions answered. These are bespoke builds tailored to your sector, so they typically take 2–4 weeks rather than days.
Getting Started
Up and running in three steps
1
Quick Call
Tell us your sector, your website, and what your visitors or staff keep asking. We'll recommend the best fit.
15 minutes2
Content & Training
We ingest your approved content — website pages, PDFs, policies. Your AI learns your language and your rules.
1–3 days3
Go Live
One line of code on your site. We monitor performance, refine answers, and support you ongoing.
Same weekFind Your Fit
Not sure where to start?
"Visitors land on our website but leave without getting in touch"
Website AI Assistant →"Staff keep asking the same questions about policies and procedures"
Staff Knowledge Hub →"Our training takes too long and we can't track who's completed what"
Learning Platform →"We need something built specifically for how our industry works"
Industry Solutions →Why Us
Built for organisations that take data seriously
GDPR-conscious AI with UK-based support
UK-Hosted Documents
Your documents and data are stored in the UK. AI processing uses enterprise-grade cloud infrastructure with strict data handling agreements.
Proven ROI
Reduce repetitive queries by up to 75%. Free your team to focus on work that matters.
Sector-Tailored
Trained on your policies, workflows, and industry language. Not a generic chatbot with your logo.
Your Data Stays Yours
No chat data stored unless you opt in. No data used for AI model training. Full transparency on how your information is handled.
Live in Days
From first call to working AI in days, not months. One embed code and you're up.
UK-Based Support
A real person who understands your compliance needs. Not a ticket queue overseas.
Sectors
How organisations use our AI
Chambers of Commerce
Instant member support, policy answers, and routine enquiries 24/7.
- Member self-service
- Event info & registration
- Business support guidance
HR Departments
Instant answers about policies, benefits, leave, and procedures.
- 24/7 employee self-service
- Policy & procedure guidance
- Leave & absence info
Education & Training
Support learners with course info, assessment help, and guidance.
- Intelligent tutoring
- Quiz & progress tracking
- Multi-language support
Charities & Nonprofits
Help service users access info and navigate resources.
- Eligibility checks
- Resource navigation
- Accessibility-focused
Estate Agents
Instant answers about properties, local area, schools, transport.
- Property Q&A from listings
- Area intelligence
- Automatic lead capture
Solicitors & Law Firms
Navigate legal info, check eligibility, find the right service.
- "Do I have a case?" triage
- Document checklists
- Appointment booking
5
AI Assistants
Across One Site
Across One Site
Live Client
Philanthropy Impact — five specialised AI assistants
A UK charity using five separate AI assistants across their website — each trained on a specific part of their business. Magazine, YouTube, membership, giving guides, and donor-advised funds. Each in its own closed ecosystem, answering only from approved content.
philanthropy-impact.org · Charity & Membership
Enterprise-ready infrastructure
GDPR Compliant Architecture
Built on ISO 27001 Certified Infrastructure
No Data Used for Model Training
UK-Hosted Document Storage
What people say
★★★★★
"It's like having a research assistant — smart, fast, and always ready to support. I rely on it daily."
P
Penny
Independent Advocate
★★★★★
"It adapts to every case. Intuitive, insightful, and has genuinely transformed how I help clients."
J
Jenna
Case Support Officer
CR
Built and supported by a real person in the UK
I'm Colin — the founder of Thinking ForWord. I personally build, deploy, and support every AI assistant we ship. When you call, you get me. When something needs fixing, I fix it. No ticket queues. No offshore support teams. Just someone who cares that it works.
5
AI Assistants
One Website
One Website
Live Client · Industry Solution
Philanthropy Impact
A UK charity using five separate AI assistants across their website — each trained on a specific part of their business. Magazine content, YouTube library, membership queries, giving guides, and donor-advised funds. Each in its own closed ecosystem, answering only from approved content.
Read the Full Story
philanthropy-impact.org · Charity & Membership
Give your team their
time back
Book a 15-minute call. I'll show you a personalised demo using your actual website — and you'll see exactly how many hours your team could save every week. No commitment, no credit card, no sales pitch.