How Much Time Can Amy Chat Save You as an Advocate?

A proven solution tested by real advocates in Scotland

Advocates are often stretched thin—juggling complex cases, writing reports, navigating legislation, and communicating with clients who rely on their guidance. The work is vital but can be incredibly time-consuming. That’s why a growing number of advocacy organisations are turning to AI for help.

Recently trialled by a leading advocacy provider in Scotland, Amy Chat proved to be a game-changer—supporting frontline staff by cutting admin time, reducing delays, and improving report quality.

If your team has ever said, “I wish I had more time,” this is for you.

🧭 Everyday Advocacy, Made Easier

During the Scottish pilot, the advocacy team found Amy Chat most helpful with the everyday tasks that often pile up:

Answering FAQs like “What’s the deadline for a complaint?” or “Do I have the right to attend this meeting?”
Drafting professional emails and letters in seconds
Finding relevant policies from lengthy documents
Producing quick summaries after client meetings

“It felt like having a colleague I could bounce ideas off anytime—even at 7pm when I was catching up on casework.”

The time savings were substantial. On average, advocates using Amy Chat reported saving 8–10 hours per week, just by offloading repetitive admin and information lookups.

📝 Report Writing—Faster, Sharper, Consistent

One of the biggest wins during the trial was report generation. Amy Chat was able to:

Create reports to match the advocacy provider’s internal formatting
Maintain the correct tone, layout, and professional standards
Expand bullet-point notes into full formal reports
Tailor versions for different audiences (e.g., managers vs. clients)

“Amy didn’t just speed things up, it raised the standard. We had consistent formatting across reports and less time spent fixing small errors.”

— Senior Advocate, Scottish trial partner

🕐 Support That’s Always On

Advocates don’t always work 9–5, and neither does Amy Chat. It’s available 24/7, whether you’re preparing late at night or catching up on admin in between meetings.

And it’s not generic. Amy Chat is trained using your organisation’s documents, tone, and policies. In the Scottish pilot, it was loaded with Scottish legislation, government guidance, and the organisation’s internal practices—meaning the answers it gave were local, relevant, and trusted.

💼 Real Tasks, Real Results

Here’s what the team in Scotland used Amy Chat for:

✅ Client Communication – Write letters, summaries, or emails

✅ Case Preparation – Identify relevant rights, draft agendas

✅ Report Writing – Generate polished, formatted reports

✅ Document Lookup – Pull key sections from lengthy legislation

✅ Team Support – Junior staff could ask questions without waiting

Amy Chat was described as a “calm extra brain” that advocates could rely on to take the pressure off.

👥 Support That Scales With Your Team

Whether you’re a one-person powerhouse or a 50+ team, Amy Chat adapts to your size and structure.

🔹 Solo Advocate?

Save hours each week with up to 50,000 messages/year
Handle client work faster, with better consistency

🔹 Small Team?

Centralised document answers & shared workflows
Consistent tone across communications and reports

🔹 Larger Organisation?

Multi-department support
CRM & analytics integrations
Mobile app for on-the-go access
Custom chat domains for every department

During the Scottish pilot, the team particularly appreciated the ability to customise Amy Chat for different staff roles—from frontline workers to managers.

🚀 Try It Free—Your Own Branded Trial

Thinking Forword offers a 5-day free trial, tailored entirely to your organisation. During the Scottish pilot, the AI chatbot was provided under a private domain (e.g. www.thinkingforword.com/yourcharity)—with no technical setup required by the advocacy team.

✅ We’ll handle the setup

✅ You choose what your chatbot knows and how it responds

✅ Your team gets hands-on experience with a fully branded, powerful AI assistant

📝 Ready to try Amy Chat yourself?

👉 Sign up for your free trial today