Five AI Assistants.
One Website. Zero Overlap.
How Thinking ForWord built five separate AI ecosystems for Philanthropy Impact — the UK's leading membership body for philanthropy and social investment.
About Philanthropy Impact
Philanthropy Impact is a registered UK charity (no. 1089157) and membership organisation headquartered in Holborn, London. Their mission is to increase the flow of capital for social good — working with professional advisors, wealth managers, philanthropists, and nonprofits to grow modern philanthropy and social investment.
They serve three distinct audiences: professional advisors to ultra-high-net-worth individuals, philanthropists and impact investors, and not-for-profit organisations including charities, foundations, and social enterprises.
A Wealth of Content,
No Way to Navigate It
Philanthropy Impact has built an extraordinary library of specialist knowledge over decades — a quarterly magazine, a YouTube library of expert talks, detailed giving guides, donor-advised fund resources, and deep membership content. The problem? Visitors couldn't find what they needed without digging through dozens of pages.
Content-Rich, Search-Poor
Decades of magazines, guides, event recordings, and resources — buried in traditional page structures
Three Different Audiences
Professional advisors, philanthropists, and nonprofits — each needing fundamentally different information
Sensitive Sector
Charity compliance and GDPR requirements meant data handling needed to be bulletproof
Five Closed Ecosystems,
One Seamless Experience
The vision came from John Pepin, Chief Executive of Philanthropy Impact. Rather than a single chatbot trying to do everything, John wanted specialist assistants — each trained exclusively on its own content library, never crossing into another's territory. It was a brilliant idea. Five separate AI ecosystems on one website, each answering only from its own approved material. No blended answers, no confusion, no data crossover. We made it happen.
The Magazine Assistant
Trained on the full Philanthropy Impact Magazine archive — years of specialist articles on giving strategy, impact investing, philanthropy trends, and expert interviews. Members can ask questions and get answers drawn directly from published editorial content, with citations back to specific issues and articles.
See it live on philanthropy-impact.orgThe YouTube Library Assistant
Philanthropy Impact's YouTube channel is packed with expert talks, event recordings, panel discussions, and training sessions. This assistant will be trained on the full video library — members will be able to ask questions and get answers sourced from specific talks, with links to the relevant videos.
The Membership Assistant
Handles membership queries — tiers, benefits, how to join, upcoming events, training schedules, and member-specific resources. Built to help both prospective and current members navigate what Philanthropy Impact offers, from platinum corporate membership down to individual plans.
See it live on philanthropy-impact.orgThe Guide to Giving Assistant
Trained on Philanthropy Impact's comprehensive Guide to Giving — a resource that helps both advisors and philanthropists navigate strategic charitable giving. From tax-efficient giving structures and donor-advised funds to measuring impact and aligning giving with values, this assistant provides clear answers on complex giving strategies.
See it live on philanthropy-impact.orgThe Donor-Advised Funds Assistant
A specialist assistant focused entirely on Donor-Advised Funds (DAFs) in the UK. DAFs are one of the fastest-growing charitable giving vehicles globally, and Philanthropy Impact is a leading voice in this space. This assistant helps visitors understand what DAFs are, how they work in the UK context, and how to use them effectively as part of a giving strategy.
See it live on philanthropy-impact.orgThe Architecture Behind It
Separate Training
Each assistant is trained on its own curated content library. The Magazine assistant knows nothing about DAFs, and the DAF assistant knows nothing about membership tiers.
Closed Ecosystems
No data crosses between assistants. Each operates in its own secure sandbox, answering only from its approved source material.
Source Citations
Every response cites where the information came from — a specific magazine article, video, or guide section. Users can verify and explore further.
GDPR-First
No chat data stored. No model training on user queries. UK-hosted infrastructure. Full compliance from day one — essential for a registered charity.
The Assistants at Work
Here's what the AI assistants look like in action on the Philanthropy Impact website.
Screenshot or photo coming soon
Magazine Assistant in actionScreenshot or photo coming soon
YouTube Library AssistantVideo demo coming soon
Live walkthrough of all five assistantsWhat This Proves
AI isn't one-size-fits-all
A single chatbot would have produced confused, blended answers. Five specialists deliver precision.
Content-rich organisations benefit most
If you've got years of knowledge buried in documents, videos, and guides — AI can unlock it for your audience.
Charities can lead on AI
GDPR compliance doesn't mean avoiding AI. It means doing it right. Philanthropy Impact leads by example.
Scale without complexity
Five assistants, one website, one provider. No new platforms to learn. No additional staff needed.
Testimonial from Philanthropy Impact coming soon.
Could your organisation use
multiple AI assistants?
If you've got complex content across different areas of your business, we can build dedicated AI assistants for each — just like we did for Philanthropy Impact. Let's talk.